This website shows how marketing gimmicks can make the audience predict the entire storyline and therefore, ruining the film's chance of success. As it is the first science fiction movie to return after more than three decades, Ridley Scott has gone over the top with marketing. Earlier this year, Twentieth Century Fox began screening short teaser promos for the film's debut trailer, and there have also been extensive viral videos and screenshots too.
From this new real media information (posted 30/04/12), I am aware that I shouldn't market my trailer too much as I may give away too much footage and the audience may start predicting the storyline. It probably wouldn't be a good idea to provide screenshots of the movie as people can start bringing them altogether and predicting the storyline. If I were to release screenshots, it would only be a couple from maybe the less important scenes but enough to draw the audience in.
No comments:
Post a Comment