Thursday, 29 September 2011

Advanced Production Opening Statement

- How will planning, process and constructed be recorded and constantly evaluated?
I will be bringing together a focus group and creating a questionnair for them to fill out which will work towards the planning process of my products.

- The audience: identified how? The appeal will be...
My audience is females at 12+ who like romance and relationships. These will be identified by making sure all of the features in my products appeal to this type of audience. I will make sure of this by using a focus group.

- Which media will link to the main task and how.
Film media will link to my main task. Also, publishing media links to my teaser trailer aswell because it may be given film reviews published in magazines and newspapers.

- Why this area?
I chose this area because I wanted to do something a little different from my AS project. Last year I did print coursework, so this year I wanted to combine print and film which is why I chose to produce a trailer with a poster and magazine cover. I chose this genre because it is my favourite genre to watch in terms of movies, and not many media studies students create romantic trailers. Horror always seems to be the most popular.

- First 5 steps and why?
1) Decide on the storyline of my teaser trailer so that I know what to work around when casting and choosing locations.
2) Draw/produce anamatics. These are equivelent to a storyboard which will help me plan what my teaser trailer is going to look like.
3) Choose how many actors are needed and have auditions for this - they must be genuinely serious about acting as romances can sometimes not be taken seriously. This will enable me to start filming the trailer as soon as possible.
4)Choose where the trailer will be shot in terms of location. Also think about setting, costume, hair and makeup, script, camera angles etc. This will also enable me to start shooting as soon as possible.
5) Get filming!


According to this website, the earliest romance film ever was the 20-second long "The May Irwin Kiss" by Thomas Edison. It was the most popular Edison Vitascope film of 1896.

Monday, 5 September 2011

Focus Group

Here is my focus group. I have found 4 girls and 2 boys who enjoy watching romantic movies and asked them questions about how they would feel towards certain aspects in the romantic field. Here is a picture of each member of the focus group:

1. Leah Croft


2. Kathryn Sunnocks


3. Bethan Dash


4. Sarah Potter


5. Adam Gardiner


6. James Bishop


Here is the questionnaire that I will be sending to my focus group to fill out:

1) When you think of a romantic movie, what type of lighting comes to mind?

2) During an emotional scene, would you prefer close ups or long shots?

3) When watching a trailer, do you like a voice over, listening to the dialogue or a bit of both?

4) Do you find cliché situations ruin a good movie?

5) In terms of the colour palette, do you like a cold or warm atmosphere or do you prefer it to reflect the characters’ feelings and emotions?

6) Do you think a fast pace trailer would give off the right affect for a romantic movie?

7) Do you prefer a simplistic romantic trailer or a range of editing techniques?




And here are my results:


From these results, I know to keep the lighting warm and soft throughout my trailer.

2) During an emotional scene, would you prefer close ups or long shots?

Close ups – 5
Long shots - 1

From these results, I know to focus on close ups when shooting an emotional scene as this is what the audience generally prefer.

3) When watching a trailer, do you like a voice over, listening to the dialogue or a bit of both?

Only dialogue – 1
Only voice over – 1
Both - 4

From these results, I know to add a bit of both dialogue and voice over in my trailer as this is what the audience would prefer to hear.

4) Do you find cliché situations ruin a good movie?

Yes – 1
No – 2
When overused - 3

From these results I know that cliché situations will be good to use but not to overuse them as the audience generally think this ruins a good movie.

5) In terms of the colour palette, do you like a cold or warm atmosphere or do you prefer it to reflect the characters’ feelings and emotions?

Warm – 3
Cold – 0
Reflect characters’ feelings and emotions - 3

From these results, I have had an equal answer for warm colour palette and reflecting the characters' feelings and emotions. It may well be that the lighting must be warm to reflect a certain character's feelings so this would work. However, I think when shooting I will concentrate mainly on reflecting the characters' feelings and emotions throughout.

6) Do you think a fast pace trailer would give off the right affect for a romantic movie?

Yes – 0
No - 6

From these results I know not to produce a fast paced trailer.

7) Do you prefer a simplistic romantic trailer or a range of editing techniques?

Simplistic – 5
Editing techniques – 1

From these results, I know that the audience would prefer simplistic techniques for my romantic trailer.

Thursday, 7 July 2011

A Reflection On Current Media Events & The Impact On My Work

News of the World phone hacking is a big issue in the media industry at this moment in time. This may have impact on my products. Although the News of the World is a newspaper, it may affect the magazine industry aswell as they are the same publishing, journalism products. Film reviews won't be able to be used in magazines to advertise my movie, posters won't be able to be used in magazines which decreases the choice of location when putting up posters for the movie. And the magazine cover won't be able to be used if magazines are being closed down due to phone hacking. Even if magazines don't stop being published, it will still have an impact because if people are resigning, there will be problems with the reputation of the magazine and people may not purchase it.

The prices of downloads and mobile phone minutes and messaging are all decreasing. This will put a positive impact on my movie because people may wish to download my movie trailer, poster or magazine cover. They are more likely to do this now since the prices are decreasing.

Indication of Relationship Between Main & Ancillary Products.

Both the main task and the ancillary tasks are all to advertise a new and upcoming movie. After completing the teaser trailer, I will duplicate the design, colour scheme, characters etc. into the magazine cover and poster to keep the theme within the movie's documents. For example, the movie may have its own personal colour scheme or set design that can be retained onto all of the products. So this is my intention when producing the products for my movie. This will indicate a relationship between the main and ancillary products.

How is my product research to be carried out?

I am going to research different romantic movie trailers and take notes on the setting, lighting, colour palette, camera shots and angles, editing etc. so that I can find out what is the most popular techniques to use for a romantic movie trailer.

With my focus group, I will be asking them questions about the techniques used in trailers to see what would appeal to them most and what will draw them in if they were watching a romantic trailer, and making the decision to watch the movie or not.

How is my audience research to be carried out?

I will be holding auditions for the main characters in my teaser trailer. The genre will be romance so I need actors who are serious about their career and will be willing to be mature about the acting. I will have a focal group of people who enjoy watching romantic films such as Dear John, Titanic and The Notebook. They will answer some questions that I will come up with in order to produce a teaser trailer, magazine cover and poster that will appeal to my target audience.

I have chosen this genre of film because it is what I like to watch best myself so I feel my creativeness will come out the best with something that I am passionate about rather than making a horror trailer but not being particularly interested in horrors.

Audience:
Females (not trying to appeal to men)
12+ (Have decided my movie to be a 12+ certificate because there will be no swearing, strong sexual references or violence etc.)
Are inspired and enjoy watching romance and relationships on television
Low class/middle class

Practical Advance Production/Portfolio

For my A2 Coursework I will be producing a teaser trailer for a new and upcoming romantic movie. My ancillary tasks will be a magazine cover and a poster to promote the movie.

I have chosen a teaser trailer because it's a big step from AS and I would learn more about the film side to media, as at AS all I worked on was print media. But I can also develop my print skills through the ancillary tasks which is why I have chosen a magazine cover and a poster.